©Aaron Huey Source: http://www.emphas.is/home.html

PREAMBLE

I just watched a great independent documentary about PsychOps and their widespread use in consumer propaganda. It is no surprise that empire is built on  mind-plays upon the populace with regard their daily choices as it is on the mind-plays upon the same populace to sell its military invasions and murder during time of war invasion & occupation in foreign lands.

MEDIA & CONTROL

It’s still too early in the new media game to see if power really can be wrenched from big media – partakers in the psych-ops – and put into hands of the little guys. (And, this is not to suggest that the little guys will make better decisions, but it’d be a shift for sure). But, in terms of media and the stories we want told, can we imagine a media landscape over which we have more control?

We can feed photojournalism directly, if we only imagine ourselves as being in power.

Two tools have come to light this past week which seem feasible.

The first, Flattr, is a web-app which allows the user/recipient (note, I shied from the term ‘consumer’!) to express instant gratitude and give money to the producer of content. Flattr is built into the infrastructure of the web and applies to any and all content, not just photographer and not just journalism.

The second, Emphas.is, pertains specifically to photojournalism. If we are sick of celebrity pap filling our screens should we not be chomping at the bit for a model of production/consumption that is advertisement free and hands us some agency?

WHERE TO PLACE THE EMPHAS.IS

Emphas.is is well aware of the success of the crowd-funded model in other areas of journalism. It seems, in my opinion, to be modeling itself on Spot.Us, progressing the format and making specific its use. I know that the widespread incorporation of the platform – and even the code of the site! – were things that Spot.Us founder Dave Cohn had in mind from the start. Adopt and fine-tune for the benefit of crowd-funded media.

Spot.Us was open to photojournalist pitches, but the platform diluted the impact of PJ work amidst all its other journalistic efforts. It seems like the photo-community would be more secure if it knew it had a place to call its own. In Emphas.is it now does.

Also, in its early stages, Spot.Us necessarily focused regionally, sprouting steadily across US metropolitan regions. Emphas.is looks to have a more global view – which is only right; times and expectations of new media have changed, grown up.

Kickstarter too has served many photographers well, but its reach is even wider than Spot.Us serving mainly creatives.

So, for me at least, Emphas.is seems to fall between Spot.Us and Kickstarter

Emphas.is has an impressive list of endorsements from photo-editors and photographers (Philip Blenkinsop, Carolyn Drake, Jan Grarup, Michael Kamber, Teru Kuwayama, Dominic Nahr, Jerome Sessini, Anthony Suau, Tomas van Houtryve, Kadir van Lohuizen).

Emphas.is is the brainchild of photo editor Tina Ahrens and photojournalist Karim Ben Khelifa.

Emphas.is is set to launch early 2011. I think we should start saving our pennies for the first round of pitches.

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