SIGN OF THE TIMES

Andres Serrano has just released Sign Of The Times a new body of work for which he bought signs from the homeless in New York at $20 a pop. Over 200 signs in total.

I’m not sure about the sound track to the video, but Serrano’s words are worth a read on the Creative Time Reports website. He doesn’t breaking any new rhetorical ground but he does make a good case for this work being a timely statement to coincide with the end of Bloomberg’s stint as city mayor. New York has a problem with homelessness.

Just once, Serrano’s words veer dangerously close to over-analysis and sentimentality:

“What struck me about the people who sold me their signs was their willingness to let go of them. It was as if they had little attachment to them even though some signs had been with them for a long time. Of course, they needed the money. Many people would tell me they had made nothing that day. But I also think that those who possess little have less attachment to material things. They know what it’s like to live with less.” [My bolding.]

But, ultimately, he grounds the work where it should be — in an it-is-what-it-is conclusion about art, and in an it-is-an-outrage statement about society:

“Although the homeless are at the bottom of the economic ladder, many Americans are not far from it. They may not be homeless, but they’re poor. Fifty million or more Americans live at or below the poverty line.”

You’ll recognise the name. Serrano brought us the *controversial* Piss Christ and in doing so exposed the small-minded vitriol of the culture wars in eighties America, that set the tone for the rightwing unthink so common today.

Despite their wildly different methodologies, Piss Christ and Sign Of The Times have a lot in common. The former magnifies the cultural differences and the latter magnifies our economic differences. Cultural and economic capital are related. Both works ask audiences about how far they, we, are willing to go to manage perspective and to get out of ones own head. Both artworks create, very efficiently, the parameters to those urgent discussions.

Sign Of The Times is a very simple project. It’s not a subversion of capitalism; in fact barter-and-trade might be one of capitalism’s purest forms!? Regardless, Serrano made small but significant one-off contributions to the lives of hundreds of homeless during the making of the work. Hopefully, the presentation of Sign Of The Times will shape public and political opinion to improve the lot for many more homeless folk?

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