In South African slang “pap” means spineless, wet or without character.* Why anyone would want to make a demand for immediate pap (of such a description) is beyond me. And yet, in its chosen company name PapNow! unintentionally hits upon the central tenet of its bilious enterprise – namely a mindless demand for crap.
PapNow! announced itself in June as the place to buy and sell your own celebrity pictures.
The venture takes advantage of the fact everyone has a camera. In my view, PapNow! exploits peoples’ contorted versions of citizenship in a celebrity culture; that they should mimic, stalk and waste time over the looks of others. PapNow! is, one assumes, in it to make money. It is – in the guise of a business model – the reckless, wolfish, jealous little brother of citizen journalism.
Its online presence might just be enough for users to convince themselves PapNow! has value.
There may be other sites like PapNow!; I haven’t bothered the time to do research because I know I’d say the same about each of them. Besides, high value paparazzi shots will always find their monetised routes to the tabloids anyway. My criticism of PapNow! is based purely on how it lowers the bar for entry into the already bottom-feeding paparazzi industry.
The timing is remarkable. Last week, The News of the World scuttled it’s destroyed brand in the wake of the phone hacking scandal that united Britain in disgust. As far as the NOTW is concerned it’s good riddance to bad rubbish, but I worry now that newspapers’ role as arbiters of gossip and candid snaps may be adopted by the docile masses. By process of unconscious assimilation, could the consumers become the producers? Could we end up with a dominant visual culture of only street scuffles, fashion commentary, nipple-slips, antagonism, and up-skirt photography?
Hope not.
By the by, the etymology of the word paparazzi is rather interesting.
Prison Photography 
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July 11, 2011 at 7:27 am
G. Morty Ortega
Pap in South Africa also refers to mealie-pap, or ground maize porridge, a staple food for many Afrikaners and native black populations.
http://en.wikipedia.org/wiki/Pap_(food)
From my short visit to South Africa last year, it also had connotations to the populist sectors and classes. PapNow may in that sense be talking about the similarity between the common element that is served on so many dishes nationwide and the “gruel” photography of the masses. That’s my $0.02 although it would be great to hear from a South African.
July 11, 2011 at 3:37 pm
petebrook
Gabriel, I doubt PapNow! can be making reference to anything other than ‘paparazzi’, but it’d be a strange poetic twist if they were, as you speculated, referring to the common servings of photographic gruel!