“Being calm in pink and blue will deliver us from evil. Carefully-selected colour swatches, if only some paint-God would reveal itself, are the antidote to war, global warming and bigotry.”

Last week, I went all Beautiful Mind on the Pantone Colour of the Year announcement, specifically its 55-second video accompanying the announcement. Here’s my rant.


I put together a play-by-play of the vid. It was excruciating work. But the world needed to know.

Read the full piece: The Pantone Color of the Year is a Big Steaming Pile of Turd.