THE BACKGROUND

In one of modern politics’ most outrageous adoptions of Doublespeak, Governor Arnold Schwarzenegger – in 2004 – renamed the California Department of Corrections the California Department of Corrections and Rehabilitation.* You can see videos – here and here and here – of the press conference announcing not only a change in name, but a supposed change in the management philosophy of the CDCr.

At that time, legal challenges were being made over the adequacy of healthcare. Following the 2004 criticisms and despite the 2004 promises, consistent constitutional healthcare was not provided to the prison population of California.

The CDCr failed to deliver on both medical care and meaningful rehabilitation. To prove the emptiness of the rhetoric we can look to John Gramlich’s report for the PEW Center’s Stateline last month. Gramlich made the point, that shortly after Schwarzenegger’s rebranding the “administration cut funding for prison rehabilitation programs by about 40 percent.”

THE PUSHBACK

It’s just as well for you and I, a diligent group of California citizens have for 17 years challenged the claim on the CDC acronym and since 2004 reclaimed entirely the discarded California Department of Corrections name. The CDC works to put right misleading messages, empty words and muddy communication.

Founded in 1994, the California Department of Corrections (CDC) describes itself as “a private correctional facility that protects the public through the secure management, discipline, and rehabilitation of California’s advertising.

Above is the CDC’s latest correction of fact and assault on complacency. From their website:

The California Department of Corrections (CDC) has unveiled a new campaign of bus shelter ads to celebrate America’s assassination of Osama bin Laden.

Released prior to July 4th, a total of ten ads in MUNI bus shelters throughout San Francisco were apprehended, rehabilitated and discharged without incident. The ten liberated ads represent each year in the long decade spanning the declaration of the War on Terror by President Bush and the eventual demise of al-Qaeda’s elusive leader.

Joining in celebration with millions of US civilians after the demise of bin Laden, the red, white and blue advertisements not only pay patriotic tribute to our country, but also celebrate the unsung history of American assassinations.

The rehabilitated advertisements are currently at liberty and seem to have successfully readjusted to public life. However, these ads will remain under surveillance by department staff to prevent recidivism and any potential lapse into prior criminal behavior.

You gotta love direct action. View more works here.

* You may have noticed I always refer to the Golden State’s prison system as CDCr; using a lowercase “r” is an simple text-based slight but it makes the point.

(Via the ever-wonderful Just Seeds Blog.)

Advertisements