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© David Shrigley
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AUTHOR’S NOTE: THIS POST FOLLOWS A COUPLE OF OTHERS ON (PHOTO)BLOGGING, HERE AND HERE.
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The 2011 Orwell Prize, the British awards for political writing, has just announced its longlists. The awards are into their 18th year, yet blogging was only recognised as a form of political writing in 2009. Here’s the blog longlist.
Upon the news, Charlie Beckett at POLIS chose to reflect on the health of blogging.
On one hand Beckett says that some good bloggers have bowed out (presumably not replaced instantly by new bloggers, quality-wise) but on the other acknowledges the slew of very good, very relevant and very free blogged opinion and commentary. He also applauds former mainstream media (MSM) journalists using the blog format as one tool in their kit. Overall, he thinks blogging is still in transition and “much of it below par.”
While I agree with most of Beckett’s points, I don’t agree with his conclusion. I think he is bored by the increased specialisation of blogs:
Everyone’s at it. The market’s gone way down the long tail with very specialist blogs … where people are addressing a very niche audience (though I wouldn’t be surprised if some of those narrow subject niches are rather capacious in terms of readers).
When Beckett refers to the market, I take it he is talking of activity and development of ideas, not solely about money exchange.
If Beckett is right about blog proliferation (I think he is) then we can conclude two things. Firstly, that readerships are getting cosier with their blogs of choice and selecting from an overall wider choice. Secondly, bloggers are splintering into niche next to niche to good effect; one’s subject matter does not dilute the others, but complements it.
The upshot? Bloggers and blog-readers have increased in relevance to one another.
Beckett sees this preponderance from the other side too. The mind-share (of readers) has been, and continues to be, a premium commodity for writers. For eyes-on-screens, bloggers are not only competing against MSM but against each other too.
Original content will secure those eyes.
TOO MUCH OPINION?
Beckett weighs the reporting of new facts against the “surplus supply” of opinion.
There is a so much professional and personal comment around on MSM (Comment Is Free) as well as independent forums like Mumsnet or Facebook that opinion is now so cheap (free) that it’s has lost its value in the market place of public debate. New ideas and new facts suddenly have more currency than views.
Readers don’t mind if content – containing new ideas and new facts – is written by a journalist or blogger, professional or amateur, as long as it is proven reliable and informed.
So now it seems the expectation of a blog is to be not only specialised (niche) but also to carry exclusive material (unique). That is a tall order, yet the long and engorged tail may suggest it is already being done.
Certainly, blogs need to do more than merely point.
Finally, Beckett says that here in America, we might still be hung up on a difference between bloggers and journalists. I wasn’t aware.
In the States I am amazed that there is a still a debate about bloggers v journalists. In the UK we appear to have moved on from that rather sterile argument, although our blogosphere does not have the power of the American versions.
Beckett calls the argument sterile because it is clear that if blog content is bogus, people won’t read. Conversely, if content is good and the copy is lyrical then readership follows, no matter who you are. (This logic may apply more to the act of reading more than, say, watching cable news where nonsense seems to dominate.)
“UNICHE”
You heard it here first folks. Uniche, meaning the required combination of niche subject matter and unique content, might be the tricky combination required by bloggers to survive remain relevant in the future. It’s not merely good enough to have your own area, you have to deal with its issues with fresh information and shower it over readers in timely, tasty morsels.
Whadd’ya reckon? Uniche? Does the wordplay work?
Uniche. Also the feminine plural of unico:
Adjective: unico m. (f. unica, m plural unici, f plural uniche)
1. only, sole, one, single
2. unique, unparalleled, unequalled
ONE MORE THING: BEN’S PRISON BLOG
Incidentally, one of the longlisted blogs for the 2011 Orwell Blog Prize is Ben’s Prison Blog. “The only blog by a serving British prisoner,” as claimed by author Ben Gunn, looks “stupidity and ignorance in the eye whilst attempting to inject some neurons into the criminological debate.”
I wrote about Gunn’s position as a pioneer incarcerated blogger a couple of years ago when one of his letters containing content deemed by the prison governor as “interesting enough to be published on the internet” was intercepted and not delivered. (More here)
I was recently asked to propose a blogging workshop for photography students. It pushed me to think why blogs should be written and why they should be read.
Blogging tools have developed concurrently with the social media platforms that have permitted our shared glut of imagery. Writers in general have provided context to images for a long time, but I reason bloggers are a new front line in the expanded process.
Here are my thoughts.
VISUAL OVERLOAD
The flow of images through our daily lives increases at exponential speeds. Social media, photo-sharing sites with essentially unlimited storage and mobile hardware have created this sprawling (and it could be said, suffocating) visual superstructure.
At 60 billion photos, Facebook has a larger photo collection than any other site on the web. By comparison, Photobucket hosts 8 billion, Picasa 7 billion and Flickr 5 billion. Facebook’s photo data as an infographic.
VIEWING PHOTOGRAPHY IN A POLITICALLY MINDFUL MANNER
What to make of this slew of imagery is something both Fred Ritchin and Joerg Colberg have addressed in the evergreen debate about ‘What’s Next? (for photography)’ now being pressed by FOAM Magazine.
Colberg asks us to think about the meaning of our own digital archives and impress upon them a meaning, perhaps even a strategy. Ritchin urges us to think about making sense of the world through all the images available to us. Both are concerned with us being actors in the real world, and knowing that the photograph plays a part in social/political action and decision.
Ritchin:
Colberg:
Beyond our status as subjects within – and/or impulsive producers and passive consumers of – imagery, we are also to a very modest extent curators and distributors. In these last two roles, we can add most meaning and most weight. And it can be done through thoughtful and engaged blogging.
I have gone on record as saying the best bloggers writing about photography are those who can be relied upon to filter content meaningfully.
A good blog has a clearly stated goal and delivers accordingly. That’s how I judge success. Some blogs may cast a wide net, others focus on a niche, but in either case a consistent voice will secure the interest of readers. One hundred committed readers are more valuable than hundreds of thousands of browsers and “stumble-upons.” People need to be told why they should look at a picture just as much as they should be told in a lede why they should read a story past the first paragraph.
THE IMPORTANCE OF TEXT
The iconic photograph – that is to say the stand alone image which communicates and resonates – is a rare and, for most photographers, an unattainable thing.
Understood within this context, writing about photography can be of paramount importance. And it can be an act of conscience.
Fine art photographers may argue explanatory text demeans a photograph; Robert Adams insisted that auxiliary captioning proved the image had failed in describing all it need to. But Adams’ is an out-dated philosophy. In current times, when photographs have diminished reliability, they require justification for looking.
During their role as World Press Photo jurors, Broomberg and Chanarin considered a photo of drawing of a battle plan from Darfur sketched into the sand on the floor of a hut, and noted:
Blog posts can be considered extended captions, highlighting the meaning and purpose of photographs. As such, bloggers’ choices on their subject matter are significant. And political.
While much recent debate has been about if bloggers, indie-writers and stopgap-journos can find ways to make money, Brian Ulrich asks if many of us actually deserve to:
“It’s become fairly commonplace for one to put together a website or blog. Ask several questions of an artist by email, spellcheck and publish them.”
and
“An interview is not a questionnaire and all too many of these interviews are distilled down to a manufactured series of questions where it may even be obvious that the person asking the questions hasn’t even looked to see if those questions were answered somewhere else before. ‘What got you interested in photography?’, ‘tell me some of the inspiration behind your current project _____’, etc…. I hasten to say it but we would not stand for that sort of journalism in the printed press why should we stand for it online?”
and
“I feel we have a responsibility as publishers and broadcasters of media today. If we’re going to do it, let’s make it right, give us something we can learn from.”
[Bolding mine.]
Ben Gunn, Guardian. Monday September 14th, 2009
There is an interesting debate growing in the UK. Should prisoners be allowed to blog?
Ben Gunn, who claims to be the only serving UK prisoner who blogs, had a letter to his wife intercepted by the prison governor and told “the content is interesting enough to be published on the internet” and on this ground it was stopped from leaving the prison.
Gunn set up the blog at the end of August. He writes the content and his editor posts it to the web.
Gunn has caused a stir with forthright opinions on politicised victims groups, spineless politicians and poor prison management. These, he argues, are not fallacious rants, but genuine problems of an overly-punitive system and disengaged society.
Furthermore, Gunn argues that despite his original sentence of 10 years, he remains in prison after 30 because he has continuously challenged the prison authorities. At present Gunn is engaged in research towards a PhD, focused upon the role of Human Needs Theory in prison conflicts.
My question “How do we feel about Prison Bloggers?” is largely rhetorical. How we feel about them makes no impingement on their lawful right to write and publish from prison. Let’s be absolutely clear here. Gunn is breaking NO LAW.
The only law that may pertain is that Gunn may receive no compensation for his writing while a ward of the prison service. But this was never the issue at stake. Gunn’s free speech was deliberately quashed by the administration of a system that stood to face criticism through his words.
The official position as summarised by another excellent prison rights blogger John Hirst (The Jailhouse Lawyer):
The Ministry of Justice writes: “There is no specific Prison Service policy on prisoners using or posting blogs, as they do not have direct unregulated access to computers or the internet”. However, the reply goes on to to say that it can be implied from Prison Service order 4411, that a prisoner cannot ask someone else to communicate what the prisoner is not in a position to do himself and which violates the rules. The MoJ has clearly failed to take into account the human right to freedom of expression guaranteed under article 10 of the European convention, and prisoners’ rights to contact the media “on matters of legitimate public interest“.
I agree with many of Gunn’s positions, I don’t appreciate his tone sometimes, but I think he must absolutely exist within the dialogue about British criminal justice. His thoughts as a serving prisoner are of central value to debate and an informed public.
The echoes ring true and far. Gunn’s concerns over misinformation, scare-mongering and codes of silence are as acute (if not moreso) in the US prison industry.
I’ll leave you with Gunn’s view on prevailing distortions to debate and his admirable defiance:
In reducing discussions to trite slogans and vote-grubbing soundbites, we debase ourselves as a collective and as people. I realise that I pose a challenge, but regardless of any efforts expended by the government I am not going away.
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As well as the Guardian sources linked in this article, the BBC picked up on this story and includes a brief but informative audio discussion of the issue.
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Editor’s note: It seems strange that in the UK this quasi-controversial issue has taken a long time to rear its head – after all, Michael Santos has been blogging from US federal prisons at his own Prison Journal and as a guest at Change.org since January 2009.