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Note: This one’s off topic, but I’ll be coming back with prison related visual critique sooner than you can say “Jack Lemon”.

The Computer History museum in Mountain View, California. Credit: David Glover
How do museums and galleries use online media to promote themselves?
I have been required to think about “The Museum” and it’s engagement with public and web2.0 audiences recently. If you look about you’ll find really good uses and catastrophic uses of web2.0 by museums and galleries alike. I don’t want to beat up on small galleries for their ill-advised, tweeting non-personas nor criticise lackadaisical irregular blog posting; both of these activities are for the intern. I’d really complain if I thought someone was getting paid to stumble through blog posts and ideas after a full day educating outreach audiences.
I do think the MoMA and San Francisco MoMA are fair game though.
Let’s start with the good.
MoMA: A delicate, understated film-short, with good production values. Some might argue it’s over sentimental and panders to arty self obsessions, but the MoMA is the beacon of an art world, art market and art-as-brand that has Western obsessions about the object at its core. I’ll allow it to veil this truth and remould it as individual yearning.
Click on the image below to view the video at The Contact Sheet blog.
And now, to the bad.
SFMoMA: Apparently inspired by the White House launch of Obama coverage on Flickr, the San Francisco MoMA launched its own stalking eye upon director Neal Benezra. They call it Director Cam.

Benezra at press preview, being interviewed by Don Sanchez for ABC7, in the SFMoMA rooftop sculpture garden.
Now, I am all for transparency, informality, familiarity and all that, and, to be fair, SFMoMA has done this reasonably well with its other Flickr sets (although I’d prefer less high-society party coverage and more high-school outreach coverage).
However, Director Cam just rubs me the wrong way. I don’t want to see the privileged folk of the museum-world lording over its institutions, I want to see public audiences getting knee deep in collections & archives and mixing it up a bit. I want to see Flickr used as a means to entice people into the museum not as a mirror for already existing (and exclusive) engagements.

Neal talking with Exhibitions Design Manager / Chief Preparator Kent Roberts. With Chuck Schwab, chairman of the board of trustees (center) and Catherine Kuuskraa (right). In the background on the left wall you can just slightly see the new bridge commission, by Rosana Castrillo-Diaz.
BLDGBLOG (via Twitter) this week called for an alternative narrative of the built environment.
As I understood this, it is a theoretical proposal that would include interviews and testimonies of electricians, security guards and the fixers that keep the nuts and bolts in place while arty self-obsessed types flit about amid well-maintained frameworks.
After the white-collar fraudulent dismantling of the city, there is no better time to call for an alternative version of urbanity. A blue-collar city narrative.
With these thoughts looming, it is not Benezra that interests me, rather Kent Roberts, Exhibitions Design Manager and Chief Preparator at SFMoMA. Bring on ‘Museum Preparator Cam’!
All of this throws up more unanswered questions about the role of new media in the operations of museums and galleries. Fortunately, I recently discovered Nina Simon’s Museum 2.0 blog which provides some riposte.
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Images. Computer History Museum by David Glover. As well as his Computer History Museum Set, you should check out his Byte Back Set.